The IBP Educator 


 Driving Your Sales - Driving Your Profits - Building Your Team


                       An Innovative Business Partners, Inc. Publication

IBP Issue #11

June 28, 2010


The Champions of Extreme Customer Service!


The search for the Extreme Customer Service® Champion™ for the second quarter of 2010 is underway.

If you witness or experience an example of Extreme Customer Service® document the story and send it our way. They just might join Edith Mungovan who was the first quarter champion! Five independent judges will select the winner who will receive $200 in cash and will automatically be entered into the Championship for 2010.

Both the person and the company will be recognized for their great work!


Email Us



Innovative Business Partners Inc.




PO Box 60523


Worcester, MA 01606



IBP Products


New IBP Cue Cards

Cue Cards


I noticed that after I conducted my Extreme Customer Service® workshops, people would take my quotes and use them as screen savers, place them on their bulletin boards and even use posted notes at their desks.


They use them as a constant reminder of how important it is to provide Extreme Customer Service® to both their internal customers (their co-workers) and their external customers (their clients).


So I decided to take quotes from my workshops and create a set of 52 Extreme Customer Service® Cue Cards®, one for each week of the year. As you can see they come with a desk top holder so they are easy to display.


We have also created cue card sets from my Team Building for Success™ and my Creative Sales and Marketing™workshops.


If you would like a brochure and order form, you can contact me below.


For Brochure and Order Form 



 Have you ever had to do a presentation and wish you had free teleprompter software?


I use the ZAPromote Lite version and it is free!




If you have any interest in our coaching services, workshops or seminars, contact us at 

or contact Joe


IBP Resource Center



IBP Contest


One of my favorite shows is the Apprentice. It is amazing how much you can learn about marketing from that show. Who was the show's most recent winner?

For a chance to win a $25.00  Lowes Home Improvement Gift card  submit your entry below:


Submit Entry Here 



Brian Possi
 Genzyme Corporation


Brian correctly identified the location of the Titan Missle Museum as Sahuarita, AZ!


 Enjoy your $25.00 Lowes Gift Card.


Dear Joseph,

Do We Take Friends and Relationships for Granted?


Recently I received two e-mails from friends of mine and I was very excited to see their names pop up in my "inbox". When I opened the e-mails, I realized that they were basically the same. They were requesting that I donate to a charity that they were supporting. This is not an unusual request. For years we have been supporting all types of charities because we believe that we have an obligation to give back to the community. However, what bothered me is that we (I am sure the e-mails went out to many people) were directed to a website to make our donation. What happened to the days when people picked up the phone to call friends to ask for their support? I am all for the internet and automation, but I guess I draw the line in the sand right here. Are people just taking friendships and relationships for granted?


It made me think about a situation I faced as a security integrator. We had a long time customer that needed a quote on a large project. There was a long term relationship in place and the customer loved our service. So you can imagine my shock when my sales person informed me that our customer chose another vendor. I immediately called the customer to find out why. As we were talking, he explained to me that he felt that our competitor simply "wanted" the project more and the project meant more to them. Our competitor came in and did a presentation for the customer; they had a very professional presentation and proposal. He then told me that my sales person just faxed over the proposal without even a phone call. He felt that my sales person took for granted that he was going to be awarded the project. I learned a very valuable lesson that day.


So let's go back to the e-mails from my two friends. Of course I followed the link to the websites of their charities and made a donation. After all, they are good friends and the charities are very worthwhile. However, the donations might have been a little larger, if I had received a phone call.


Just thinking,


As always, I thank you for your support and until next time,




 Email Me 


Joseph E. Clouatre

Chief Creativity Officer   


IBP Website


       Would you like Joe to speak at your next meeting, workshop or conference?

 Contact Joe Here


Recently I was asked so sit in and evaluate a few mock presentations by a sales team. I spend a lot of time helping create "outside of the box" presentations for clients. After the presentations were completed, I thought they did a good job. However, it was not a great job. People were comfortable on their feet, but the presentation was based primarily around PowerPoint. In my last newsletter, we talked about "evolution". Ten years ago their presentation would have been a great presentation, but it has not evolved. This was a great company, but the presentation was not a great presentation. I have seen terrible companies deliver great presentations and win projects over great companies that delivered terrible presentations! I continue to see this everyday! So how do you take a generic PowerPoint presentation and breathe new life into it? Reducing the number of slides is a great way to start. Here are a few other ideas. When you want to illustrate why your company is different from your competitors, why not use WebEx to communicate live with four of your top customers during your presentation. This way the group you are presenting to can ask questions of the people that already use and are happy with your services**. There is nothing more powerful than a personal reference. If you want to show that you can support a large territory, include customers from across the country. If you are nervous about having customers appear live, then show a few video client testimonials that were previously recorded. They need to hear how great you are from your customer, not you. If you provide security officer services, then why not bring up live video feeds from current sites showing how the officers present themselves? If you are an electronic security integrator, show live video from a variety of command centers that you have built. Bring a client to the presentation to answer questions and to speak about your company.

I have many solutions to this challenge, but these are just a few quick suggestions to take your presentation from good to great!  

** If you are not engaging your customers as part of your extended sales team, you are missing out on a great resource.


"Thank you for the great presentation on Creative Sales and Marketing™ at our IAPSC Conference in Savannah, GA. I wanted to let you know that, even though we had many great presentations over the course of three days, the members selected your presentation as the #1 presentation of the conference."


Norman D. Bates, Esq.


International Association of Professional Security Consultants


          ATI Delivers a "Flawless" Technology Expo!


I have been known for years for creating amazing technology expos. I have been working with Advance Technology in Scarborough, Maine for about eight months and a few months ago we decided to hold a very creative technology expo at their corporate headquarters in Scarborough, Maine on Friday June 18, 2010.


We had a capacity crowd and the team from ATI did an amazing job. Here are just a few highlights from the Expo. The keynote speaker was amazing as were the other eight workshops and seminars. They had dozens of different manufacturers with booths as well as two large demonstration vehicles outside.


At lunch a vintage trolley transported guests to the Maine Indoor Karting Center, just a short distance away. Their guests enjoyed a fantastic barbecue and raced each other in racing go karts until they were exhausted!


Throughout the day, there was entertainment including masseuses for neck and shoulders massages. There was even a stretch Hummer limousine that transported the winner of the ATM raffle. The winner won the opportunity to withdraw as much money from an ATM machine as they could in two minutes.


Although the expo created memories and provided fun, the main focus was on education. ATI delivered a tremendous amount of education and information. When you do an event like this, you worry about issues like parking, registration, transportation, signage and keeping everything on schedule. Because they are a detailed oriented company, they were able to orchestrate a flawless performance. We have already started to working on Expo 2011!

                             Visit ATI's website here

We are taking IBP Workshops on the Road!


Since we founded IBP in June of 2007, we have limited our workshops and seminars to corporations. However, we have had many individuals wishing to attend open seminars. For the first time we are opening up this world class education to individuals. We are limiting the size of the classes and our readers get the first chance to register! These are special prices for our readers and will expire on July 9, 2010 at midnight. 



Boston, MA.

Extreme Customer Service(R) & Creative Sales and Marketing(TM) 

September 13, 2010

$495 pp

How to Select and Negotiate with Electronic Security Integrators (TM)  & Team Building for Success (TM)

September 14, 2010

$495 pp

 If you register for both days the cost will be $895 pp



Charlotte, NC.

Extreme Customer Service(R) & Creative Sales and Marketing(TM) 

October 28, 2010

$495 pp

How to Select and Negotiate with Electronic Security Integrators (TM)  & Team Building for Success (TM)

October 29, 2010

$495 pp

 If you register for both days the cost will be $895 pp



Newark, NJ

Extreme Customer Service(R) & Creative Sales and Marketing(TM) 

November 11, 2010

$495 pp

How to Select and Negotiate with Electronic Security Integrators (TM)  & Team Building for Success (TM)

November 12, 2010

$495 pp

 If you register for both days the cost will be $895 pp


 Contact Terry below and we do accept Master Card and VISA.


 Contact Terry Here


Thanks for taking the time to read our newsletter. We value your input and suggestions. If there are any topics that you would like covered, just let us know. Please feel free to pass our newsletter along to anyone you feel might enjoy it.


In gratitude,





Joseph E. Clouatre


Innovative Business Partners, Inc.

Innovative Business Partners, Inc.


 CEO Coaching 


Strategic Planning - Organizational Development - Personal Coaching

     Restructuring & Downsizing - Sales/Marketing Plans and Budgets 




Extreme Customer Service (R) - Creative Sales and Marketing(TM)

Effective Time Management - Team Building for Success(TM)

How to Select and Negotiate with Security Integrators(TM)  


Motivational Speaking  


How Cancer Changed My LIfe and My Career(TM)

Capitalizing on Opportunities (TM)


Joseph E. Clouatre


Chief Rain Maker